Legal

Cookie Policy

Last updated: 1 June 2025 ·  Applies to: column-app and all associated subdomains

1. What Are Cookies?

Cookies are small text files placed on your device by a website you visit. They allow the site to remember your actions and preferences over time — such as session state, language, or display settings — so you don't have to re-enter them on every visit. Cookies may be set by the site you're visiting ("first-party") or by third-party services embedded in the page.

2. Types of Cookies We Use

Strictly Necessary

Always Active

These cookies are essential for column-app to function. Without them, core services — authentication, security, session management — cannot operate.

  • Session token & CSRF protection
  • User authentication state
  • Security and fraud-prevention flags
  • Cookie-consent preference storage

Analytics & Performance

Consent Required

These cookies help us understand how visitors interact with our platform — which pages are visited most, where users drop off, and how features perform — so we can improve the experience.

  • Page view counts and unique visitor metrics
  • Feature usage heatmaps and click-paths
  • Error tracking and performance monitoring
  • Provider: Google Analytics 4 (anonymised IP)

Marketing & Targeting

Consent Required

Marketing cookies track your browsing across sites to deliver relevant advertisements and measure campaign effectiveness. We use these sparingly and only with explicit consent.

  • Ad impression and click attribution
  • Retargeting audience segments
  • Providers: Google Ads, LinkedIn Insight Tag

3. Why We Use Cookies

  • To deliver a secure, authenticated experience to signed-in users.
  • To measure and improve platform performance and usability.
  • To understand which infrastructure benchmarks and analytics features are most valuable.
  • To attribute traffic and measure the effectiveness of our marketing spend.
  • To comply with legal and regulatory obligations (e.g. storing your consent record).

4. Third-Party Cookies

Some cookies on column-app are set by third-party service providers. We do not control those providers' cookies directly; they are governed by each provider's own privacy policy.

ProviderPurposeCategory
Google Analytics 4Aggregated usage analyticsAnalytics
Google AdsConversion tracking & retargetingMarketing
LinkedIn Insight TagB2B audience attributionMarketing
StripePayment fraud detectionStrictly Necessary
CloudflareBot protection & CDNStrictly Necessary

5. How to Manage & Disable Cookies

You have full control over non-essential cookies. You can:

  • Cookie banner: Use the cookie preference panel shown on your first visit to accept or reject optional cookies by category.
  • Browser settings: Most browsers let you block or delete cookies via Settings → Privacy & Security. Note: disabling strictly necessary cookies will break core functionality.
  • Google Analytics opt-out: Install the Google Analytics Browser Add-on: tools.google.com/dlpage/gaoptout.
  • LinkedIn opt-out: Manage preferences at linkedin.com/psettings/guest-controls.
  • Your OS & device settings: Mobile platforms (iOS, Android) offer system-level ad-tracking controls in Privacy settings.

6. Your Consent

When you first visit column-app, a cookie consent banner will appear. Strictly necessary cookies are activated without consent (they are required for the site to function). All other categories require your explicit opt-in.

You may withdraw or update your consent at any time by reopening the cookie preference panel via the "Cookie Settings" link in the site footer, or by clearing your cookies and revisiting the site. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

7. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. Material changes will be communicated via a notice on the site or by email (where applicable). The "Last updated" date at the top of this page indicates when this policy was last revised. Continued use of column-app after an update constitutes acceptance of the revised policy.

8. Contact Us

If you have questions about our use of cookies or this policy, please contact our Data team:

  • Email: [email protected]
  • Address: column-app Inc., 340 Pine Street, Suite 800, San Francisco, CA 94104, United States
column-app

The infrastructure bank, benchmarked and laid bare. Independent analytics and deep-dive comparisons for fintech builders and platform teams.

Contact

340 Pine Street, Suite 800
San Francisco, CA 94104, USA

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column-app is an independent analytics platform. Not affiliated with Column N.A. or any regulated financial institution.